DHH suggests abandoning subscription walls like ebook offers in favor of actually persuading people to sign up your emails.

If you have a mailing list that’s worth signing up for, you don’t need to trick, cajole, or bribe people in other to get them on board. You only need to do that when you know that most people wouldn’t voluntarily join. That’s a pretty weirdly coercive play.

There’s a real opportunity here for ethical firms to differentiate themselves.